The latest Google update has significantly impacted many bloggers, causing a noticeable drop in traffic. Despite these challenges, the resilience of bloggers and content creators is commendable. While we can’t control Google’s algorithms, we can take charge of various strategies to mitigate these impacts and boost website traffic. Here are five proven methods to help travel bloggers increase their website traffic in the wake of the latest Google update.

Create Short-Form Videos on Social Media

Short-form videos are a powerful way to engage travelers, millions of users using social media for for a variety of searches. Platforms like TikTok, Instagram, and YouTube Shorts can help you reach a broader audience.

How to Get Started Making Videos:

- Create Accounts: Set up accounts on YouTube, Instagram, and TikTok.

- Download CapCut: Use this free app for video editing to enhance your content with templates and effects.

- Use Linktree: Create a Linktree account to compile all your important links in one place, making it easier for users to find your content.

How to Make Short Video Content Like a Pro:

- Capture Engaging Content: Create content that is engaging that will be interesting to those who follow you on your social media channels.

- Edit Thoughtfully: Use voice-overs, on-screen text, and music to increase engagement.

- Optimize Thumbnails and Length: Choose attractive thumbnails and keep videos short—ideally 7-11 seconds for Instagram Reels, 21-34 seconds for TikToks, and 25-35 seconds for YouTube Shorts.

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Keep Visitors Engaged with Email Marketing

Email marketing is a reliable way to maintain consistent traffic since you own your email list, unlike social media platforms or search engine rankings that can change unexpectedly.

How to Get Started with Email Marketing:

- Choose an Email Marketing Provider: MailerLite and MailChimp are popular choices among bloggers and content creators for their affordability and ease of use.

- Build Your Email List: Create a signup form and place it at the end of your blog posts to collect email addresses from readers.

How to Use Email Marketing Like a Pro:

- Create a Lead Magnet: Offer valuable content in exchange for email addresses.

- Craft Engaging Emails: Keep your emails concise, include stunning visuals, and provide clear links to your website to encourage readers to click through.

- Optimize Landing Pages: Before sending traffic to a page, ensure it is optimized to maximize revenue.

Use Pinterest as a Search Engine

Many people view Pinterest as a social media platform, but it functions more like a search engine, making it a valuable tool for driving traffic to your website.

How to Get Started with Pinterest:

- Create a Business Account: Either create a new business account or convert an existing personal account to a business account to access tools like Pinterest Business Hub and Pinterest Analytics.

- Craft a Unique Bio: Write an engaging bio that includes niche keywords relevant to your website.

- Claim Your Website: This allows you to track when someone shares your content on Pinterest and adds your Pinterest profile and follow button to your pins.

How to Use Pinterest Like a Pro:

- Visual Appeal: Pinterest is highly visual, so ensure your images stand out. Use high-quality photos and design tools like Canva to add text and branding elements.

- Organize Content: Create boards to categorize your content by destination or blog post type.

- Keyword Research: Utilize tools like Pinterest Trends to identify popular keywords and integrate them into your pin titles, descriptions, and board descriptions.

- Optimize Blog Posts: Ensure your blog posts are optimized to maximize revenue from the traffic driven by Pinterest.

Add Your Content to Flipboard for More Website Visits

Flipboard is a content curation platform that allows users to browse articles from various publications, making it a great way to increase exposure for your blog.

How to Get Started with Flipboard:

- Create an Account: Download the Flipboard app, create an account, and set up your profile.

- Create Flipboard Magazines: Organize your content into topic-based magazines.

- Add Content: Use the Flipit Chrome bookmark to add your blog posts to your magazines.

How to Use Flipboard Like a Pro:

- Post Regularly: Add new blog posts to Flipboard immediately after publishing.

- Engage with Other Content: Include relevant articles from other bloggers to keep your magazines fresh and engaging.

- Optimize with Keywords: Include target keywords in your magazine descriptions, post captions, and profile to improve discoverability.

Find New Audiences with Guest Posting

Guest posting on other websites allows you to reach new audiences and attract more readers to your blog.

How to Start Guest Posting:

- Find Opportunities: Look for websites that accept guest posts or contact sites with guest content to inquire about submissions.

- Craft a Pitch: Highlight your travel expertise and provide writing samples to demonstrate your capability.

How to Guest Post Like a Pro:

- Tailor Your Pitch: Focus on content gaps or needs of the site you’re pitching to.

- Network Effectively: Build relationships with other writers, bloggers, and content creators through social media and events related to your niche.

- Include a Link Back: Ensure your guest posts include a link to your blog and a compelling description to entice readers to visit.

- Strategize Your Efforts: Use tools like SEMRush or Ahrefs to monitor the traffic potential of sites you’re considering for guest posts.

Final Thoughts

Content creators, bloggers, and writers face unique challenges with every Google update, but by leveraging tools like Pinterest, engaging visitors through email marketing, utilizing platforms like Flipboard, creating engaging short-form videos, and guest posting, you can mitigate the impacts and drive substantial traffic to your website.

Remember, adaptability and resilience are key in the ever-changing digital landscape. By taking proactive steps and diversifying your traffic sources, you can ensure sustained growth and success for your website.

How Bloggers Can Increase Website Traffic After the Latest Google Update